Your group must now complete the following preproduction tasks before you create the final selected advert. You can all work on them together or divide up the workload.
TREATMENT
Now you have researched ideas and selected an advert , you need to create a treatment for your planned advert for the producer of the brief ( David) to approve . You can create a long blog report or a Powerpoint presentation and it must include the following information :
Client ( chosen brand )
Deadline ( use David's final deadline date of 27/1/16 )
Technical resources needed ( camera, props, costume, video editing software etc.)
Cast and crew needed ( actors, directors,editors etc.)
Technical limits on advert ( e.g your advert must be between 30 seconds and 2 minutes in length, any limitations on technical quality due to quality of cameras, inexperience of filming and editing etc. )
Who are the regulatory bodies responsible for legal and ethical monitoring of content of a television advert ? ( e.g ASA)
Any potential legal and ethical issues in advert ? ( representation of gender/age/race etc, copyright e.g copying other works)
Summary of content of advert ( the basic narrative )
Specific target audience of advert ( age/gender : your advert should be aimed at young people)
How the advert targets its audience ( characters, settings , use of music etc.)
Message of advert ( which selling techniques is it using and how )
STORYBOARD
Create a handdrawn or digital storyboard that explains a minimum of 12 key shots from your advert, including camera shots, angles, movement and relevant use of sound, including scripted dialogue.
LOCATION PRODUCTION SCHEDULE
Create a filming production schedule ( in grid form) for the filming of your advert that details the specific locations, risk assessments ( possible safety/technical problems for each location ) and planned filming dates for each part of your advert. You should also state whether permission is needed to film in each location and if so, who you need to ask.
You should aim to finish filming by Thursday 19th January.
