Introduction

Assignment Description:

For this unit , you will be first be analysing the forms , styles and techniques used in television advertising to sell products, services and events to a range of target audiences.  This will involve close analysis of a range of advertisements and demonstrating your knowledge of key terms such as representation, stereotypes and iconography, as well as the technical codes used  such as mis-en-scene, use of camera, editing , lighting and use of sound and music.


You will then be creating a concept for a television advert for an original product. To help you plan and deliver this effectively , you will be   completing  a detailed research portfolio containing primary, secondary, quantitative, qualitative, audience, product and market research evidence. , 


After the portfolio is complete and your concept fully developed, you will then be planning, shooting, editing and evaluating  your final  television advertisement.  

RESEARCH : TV advertising examples and conventions

RESEARCH : Television advertising codes and conventions

Lynx : using humour to exaggerate the effect of the product. However , men and women are still represented in the iconography of the advert in clear and stereotypical ways.

 Mountain Dew :  withdrawn for it's racist stereotyping and treatment of domestic violence.

LIGHTING

The general rule is that brown lighting(which uses lots of sunlight and brown colours ) provokes a warm mood and atomosphere in the advert , and that blue lighting produces a cold mood and atmosphere . Look at the examples below.

HOVIS : brown warm lighting

 

COCA-COLA : Cold blue lighting