RESEARCH : Television advertising codes and conventions
Lynx : using humour to exaggerate the effect of the product. However , men and women are still represented in the iconography of the advert in clear and stereotypical ways.
Mountain Dew : withdrawn for it's racist stereotyping and treatment of domestic violence.
LIGHTING
The general rule is that brown lighting(which uses lots of sunlight and brown colours ) provokes a warm mood and atomosphere in the advert , and that blue lighting produces a cold mood and atmosphere . Look at the examples below.
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