Advertising taps into the emotional responses ( fears and desires ) of its target audiences, such as attractiveness, ageing, loneliness, self-esteem and desire to look after your family.
Advertisers treat men and women differently and the industry has been accused of focusing and provoking women's fears while simply feeding men's desires.
Top 50 TV adverts
Different brands use mise-en-scene , form, style , persuasive techniques and other methods to provoke different emotional responses in different audiences based on ( for example )income and class . Compare and contrast these two supermarket adverts.
Other brands play with our expectations of conventions and stereotypes to create humorous and parodic adverts that still appeal to their main target audience.
MORE CLICHES AND STEREOTYPES
Here is a list of cliches used in advertising , often to do with men and women. How many do you recognise ?
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