You will need to show your television advert to at least one other student and get feedback to help with your evaluation.
Your evaluation must answer the following questions and be based on both feedback from others and your own analysis :
Fitness of purpose....does your advertisement clearly communicate a message about a specific product ?
Was the main idea for the advertisement creative and original ?
Is the advertisement appropriate for and relevant to its target audience ?
Did the final advertisement match your original intentions and planning documents? If not, what changed ?
Were the technical and creative conventions you used ( use of camera, editing,lighting, sound, music etc.) effective and successful ?
Were your persuasive techniques (USP, lifestyle appeal, emotional responses of audience,hidden messages etc.) and use of product's characteristics ( benefits of product, advantages over other products etc. ) effective and successful ?
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