RESEARCH FOLDER 1 : Secondary research into your brands

To help select and plan an effective television advert , you will be completing various types of research into the possible  products, brands ,  audiences and content  of your television advertisement and keeping it in a Research Folder. 




The first section in your research folder is Secondary research (existing  facts and opinions ) and for this assignment will be  about your chosen brands for both product ideas.


 You need to search through a range of reliable sources ( online newspapers, charity websites etc.) and select relevant factual information ( statistics , dates, technical specifications, sales figures ) and opinions ( online comments ,  newspaper articles, blogs etc.) about both  your chosen brands ( or nearest rivals) that will add valuable content and meaning to the selection and planning of your advertisements.

 (If your brands are  original ,  you will need to research facts and opinions about a similar brand that you may be in competition with.)


You should find at least six different resources in total , and they should include both facts and opinions. You should not use wikipedia as it is not a reliable or accepted source of research.


Print out the resources, highlight/underline  the key information or quotes  and keep them in your  research folder.

TV ADVERTS : 2 initial ideas

Television Advertising : CREATING INITIAL IDEAS

Create  the content of two  initial ideas for television adverts for two  different original products, events, services or charities.  These can include sketches, mood boards, found images and  written  description and must cover the following areas :

Brand and product  (  can be original  or existing brand, should be an original product)

Target audience of advert ( age, gender, interests, location etc. )

Characteristics of product (  USP , advantages over similar products / brands , brand identity such as logo , colour , tagline etc.)

Initial ideas about form and style of possible adverts

Initial summary of content of possible adverts

Initial ideas about technical conventions  to be used ( colour, lighting, use of camera,editing, sound mise-en-scene etc. )

Initial ideas about  content of advert

( narrative, locations, characters, tagline etc. )