To help select and plan an effective television advert , you will be completing various types of research into the possible products, brands , audiences and content of your television advertisement and keeping it in a Research Folder.
The first section in your research folder is Secondary research (existing facts and opinions ) and for this assignment will be about your chosen brands for both product ideas.
You need to search through a range of reliable sources ( online newspapers, charity websites etc.) and select relevant factual information ( statistics , dates, technical specifications, sales figures ) and opinions ( online comments , newspaper articles, blogs etc.) about both your chosen brands ( or nearest rivals) that will add valuable content and meaning to the selection and planning of your advertisements.
(If your brands are original , you will need to research facts and opinions about a similar brand that you may be in competition with.)
You should find at least six different resources in total , and they should include both facts and opinions. You should not use wikipedia as it is not a reliable or accepted source of research.
Print out the resources, highlight/underline the key information or quotes and keep them in your research folder.
No comments:
Post a Comment