TV ADVERTS : 2 initial ideas

Television Advertising : CREATING INITIAL IDEAS

Create  the content of two  initial ideas for television adverts for two  different original products, events, services or charities.  These can include sketches, mood boards, found images and  written  description and must cover the following areas :

Brand and product  (  can be original  or existing brand, should be an original product)

Target audience of advert ( age, gender, interests, location etc. )

Characteristics of product (  USP , advantages over similar products / brands , brand identity such as logo , colour , tagline etc.)

Initial ideas about form and style of possible adverts

Initial summary of content of possible adverts

Initial ideas about technical conventions  to be used ( colour, lighting, use of camera,editing, sound mise-en-scene etc. )

Initial ideas about  content of advert

( narrative, locations, characters, tagline etc. )