ASSIGNMENT A : Advert analysis

ASSIGNMENT A :  Television Advert analysis


Analyse and compare three television advertisements in detail in a written report which you should publish on your blog.

Your work will need to analyse the adverts using the  following headings and explaining as many of these terms as possible to gain a good grade;

• Form realist/anti-realist, animation, talking heads, series, documentary
• Style humorous, surreal, dramatic, parodic,nostalgic 
• Technical methods : Mise-en-scene, iconography,use of camera( movement  ,shots and angles,  editing( cuts and fades, pace) , sound and  music), graphics , special effects
• Selling Techniques : celebrity endorsement, lifestyle appeal, creating and emotional response or association (fear, compassion, social position), creating a memory of the product ,
• Characteristics of the product : benefits offered, advantages over similar products, USP (unique selling point), brand identity.

Try to find contrasting advertisements to allow you to show your knowledge of as many of the categories listed above as possible.

You can use previous work and examples as the basis for this assignment. 


DEADLINE : THURSDAY 13 October 2016