Target audience : more likely to be older men
For example , here is Matthew McConnaughy in an advert for the new Lincoln car.
STYLE : Dramatic , with elements of humour.
TECHNICAL CODES :
Use of camera : e.g closeups on the main character's face , panning shot showing the brand logo of the car.
Lighting : e.g warm, brown sunlight.
Sound : e.g blues music symbolising the American location.
Mise-en-scene and iconography : e.g The wedding ring the shirt and tie symbolising his married status and career success. The bull, symbolising masculinity, power and speed. The open road ahead, symbolising freedom , the future and independence.
SELLING TECHNIQUES : Celebrity endorsement , lifestyle appeal, humour.
PRODUCT CHARACTERISTICS : None explicitly stated in advert
Not the differences ( and some similarities) in mis-en-scene and iconography in this advert.
Volkswagen Tiguan advert LINK
And here's a list of cliches in car adverts and more examples LINK
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