Here are the key terms you will need to analyse your adverts in homework tasks, presentations and your first assignment . Other blog posts have a range of examples to help you understand them further.
FORM
Realist/antirealist
Animation
Talking Heads
Series
Documentary
STYLE
Humorous
Surreal
Dramatic
Parodic
Nostalgic
TECHNICAL METHODS
Use of Camera
shot types : closeup, long shot etc.
angles : high angle/low angle etc.
movement : pan , tilt, zoom etc.
Editing ( cuts/fades , pace and rhythm )
Lighting and colour ( warm/cold, light/dark etc.)
Sound ( use of music/ sound effects/dialogue)
Mis-en-scene ( everything in the scene : props,costume, objects etc.)
Iconography ( the hidden meanings and connotations behind the props, costumes, objects , lighting, colour, sound etc.)
SELLING TECHNIQUES
Lifestyle appeal
Celebrity Endorsement
Creating a memory in the target audience ( can be through humour, repetition, slogans etc.)
Creating an emotional reaction in the target audience
CHARACTERISTICS OF PRODUCT
Advantages over other similar products
USP ( unique selling point )
Creating a strong brand identity ( using images , logo, colour, music, messages, slogans and taglines etc.)
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