You now need to complete some primary research ( research materials you create yourself) to find out what your audience feels about and responds to both of your product ideas .You can also you use this task to ask your audience for ideas about the possible content of your advert. You will be using both closed questions ( which ask for simple factual responses ) and open questions ( which ask for more detailed personal responses).
1 Design a questionnaire to give out to members of your target audience ( 5 minimum). This should be a mixture of open and closed questions to find out basic information about them , what they feel and know about the lifestyle your products appeal to, similar products, their spending patterns , and their initial responses to your product ideas and any advert ideas.
You should also attach a summary of your product ideas.
When these questionnaires are completed, save in your research folder.
Write a short blog post summarising the key responses people made to your questions and any unusual or significant patterns of responses e.g most people agreed with a specific question etc
2 Record audio responses ( 2 minimum) to a couple of your open questions about your products/adverts on your smartphone. These should be longer more detailed answers and should give you more information about how your audience responds to your ideas.
Write a short blog post summarising the audio responses and how they may have helped you with helping to select a chosen product and planning an advert e.g their answers have helped you plan the content of the advert , the questionnaire indicated the price of the product should be cheap etc.
You will be evaluating and summarising your research when your research folder is completed.
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