Using the information gained from your various research methods, research , create a detailed profile of a typical member of your ideal target audience for BOTH of your products.
This should include the following information :
Age, gender, ethnicity, sexuality ( if relevant )
Use and purchase of media and other relevant products
How they spend their spare time
Psychographic and socioeconomic profile ( use BOTH sections on the first page of this link )
LINK
You should try to create the idea of a specific person who is a typical member of each of your product's ideal audience.
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