EVALUATION OF RESEARCH
After your focus group has been completed and summarised on the blog, you need to evaluate your research and assess its quality and its effect on your production ideas.
Write a blog post which summarises and describes the types of research you completed , and then explain which research was most useful in terms of defining your audience , brand, product and content of advertisements. Also , which research was the least useful and why ?
HANDING IN RESEARCH FOLDER
You should now present all of your research in a folder folder, with your name clearly stated on a cover sheet , a contents page and a bibliography ( list of websites and online sources used in your research). This must include the following :
Cover sheet ( including your name and "research folder")
Contents page listing the research tasks
Annotated secondary market research ( facts and opinions about your brand direct from internet)
Primary research ( examples of questionnaires)
Blog summaries of primary research tasks ( questionnaires and vox pop audio interviews)
Audience Profile
Blog report of focus group and production research
Evaluation of research
Bibliography ( list websites used in research)
Please copy tasks into Word and use separate pages for the different research tasks
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