RESEARCH FOLDER 4 : FOCUS GROUP

You now need to have a focus group meeting in your production groups (2-3) to discuss the content of all of  your competing products and production ideas  and decide which is the most creative idea and effective advert  concept to take forward to the production stage.

This will be based on how well it fits the brand, audience response to the product, a clear target audience and an imaginative and suitable concept for the potential  advert.  This idea will then be taken forward by the group and produced.

For the focus group you will need :

Completed secondary market research, , primary audience research  and audience  profile.

Evidence of ideas for the potential adverts productions: form, style, content of ad and technical  methods to be used.

Explain the points discussed and the reasons  for your group's decision  in a blog report.

This report must also include the following :

List and explanation of possible filming  locations , props , equipment and personnel ( actors, directors etc. ) required for the effective completion of the advertisement.  You will all be editors so make sure you list this role for everyone.  Explain how you will be booking  filming equipment  and what is available to you  ( check with Graham if you are unsure ). 

A list of interim deadlines planning when you will complete the various stages of production.

(Your final deadline for the assignment is  January 27 2017  and you must complete storyboarding and scriptwriting , draft shoots , filming and editing of your television advertisement and  a detailed evaluation of the final product , as well as leaving time for reshoots and delays in filming. )




Explain the possible placement of chosen advert  (  time , day , television channel  )  and its likely industry production budget .

Use  THIS LINK  to decide on a channel and state how much  a "spot" ( screening)  for your advert might cost to run.