ANALYSING ADVERTS : Forms and styles of advert

There are roughly 6 different forms  of television advertisement.
These are:

1. Realist Narrative,
2. Anti-realist narrative,
3. Animation,
4. Documentary,
5. Talking Heads,
6. Stand Alone/Series

An example of a realist narrative:
This would count as a realist narrative, because it appears to be set in real-life.  The product suggests that this is a normal day-to-day occurence in the Redknapp household. A realist narrative advert is an advert with a story, appearing to be both believable and realistic.

An example of an anti-realist narrative:
This advert counts as an anti-realist advert – because although there is a story behind the advert, it is obviously fictional. Unlike the realist narrative, this is not day-to-day behaviour. You do not see a community of people known as ‘the Smarties’ dressed in morph-suits that live in a tube in real life.

An example of an animation:
An animation is simply what it says on the tin. It is an animated production. This means that although there are voiceovers, and maybe CGI, there are no actual actors running around. animation is used for different reasons where live action is inappropriate for the message, style and content of the advert.

An example of documentary:

A documentary advertisement uses a  lot of factual information and relies mainly on informing the audience rather than just entertaining.

An example of talking heads:
'Talking heads' is where the people in the advert talk directly to the camera.Direct human contact, facial expressions , eye contact and the human voice are used to sell the product ,often by emotional appeals to the audience. It is often used in charity adverts, where people who have benefited from the charity speak to the viewer, often thanking them for their efforts. This one, for California Tourism is showing famous actors and personalities trying to convince you, the viewer, to come to California.

An example of a series advert
A series advert is simply an advert that continues in a series. They often tell a continuing story that evolves throughout the series, attempting to keep the audience interested in and familiar with  the characters, the plot and hopefully the product.

STYLES OF TV ADVERT

You need to discuss how your chosen advert fits into the following categories :

1 Humorous  ( lighthearted and funny in tone)

2 Surreal  ( strange or unrealistic  elements )

        3 Dramatic ( realistic, serious and emotional in tone )

                           4 Parodic ( copying or referring to other media products like films or other adverts )